Quotes about Quality

"The Four Absolutes of Quality Management:
•Quality has to be defined as conformance to requirements, not as goodness.
•The system for causing quality is prevention, not appraisal.
•The performance standard must be zero defects, not "that's close enough."
•The measurement of quality is the process of nonconformance, not indexes."

Philip Bayard "Phil" Crosby (Wheeling, June 18, 1926 - Winter Park, August 18, 2001) was a businessman and author who contributed to management theory and quality management practices.


"Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it."

Miles Maguire (-) is an associate professor of journalism at the University of Wisconsin Oshkosh, where he teaches writing, editing and reporting.


"It costs a lot to build bad products."

Norman Ralph Augustine (born July 27, 1935) is a U.S. aerospace businessman who served as Under Secretary of the Army from 1975-77.


"Quality is not something you install like a new carpet or a set of bookshelves, he would say. You implant it. Quality is something you work at. It is a learning process."

William Edwards Deming (October 14, 1900 – December 20, 1993) was an American statistician, professor, author, lecturer, and consultant. He is perhaps best known for his work in Japan. There, from 1950 onward he taught top management how to improve design (and thus service), product quality, testing and sales (the last through global markets)through various methods, including the application of statistical methods


"The ideal of independence requires resistance to the herd spirit now so widespread, to our worship of quantity and indifference to quality, to our unthinking devotion to organization, standardization, propaganda, and advertising."

Daniel Gregory Mason (Brookline, Massachusetts, November 20, 1873 Greenwich,) was an American composer and music critic.


"It is quality rather than quantity that counts."

Lucius Annaeus Seneca, often known simply as Seneca, or Seneca the Younger (c. 3 BC – 65 AD) was a Roman Stoic philosopher, statesman, dramatist, and in one work humorist, of the Silver Age of Latin literature. He was tutor and later advisor to emperor Nero. He was later forced to commit suicide for complicity in the Pisonian conspiracy to assassinate this last of the Julio-Claudian emperors; however, he may have been innocent.


"We have learned that productivity is a social if not a moral principle, and not just a business priciple; that increased productivity must contribute to a greater income for the masses, to greater job security of the workers, to greater satisfaction for the customer...and that it is not enough for it to contribute to profits."

Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was a writer, management consultant, and self-described social ecologist. His books and scholarly and popular articles explored how humans are organized across the business, government and the nonprofit sectors of society.


"Quality in a service or product is not what you put into it. It is what the customer gets out of it."

Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was a writer, management consultant, and self-described social ecologist. His books and scholarly and popular articles explored how humans are organized across the business, government and the nonprofit sectors of society.


"...as writers, our aim is communication, and the effectiveness of communication should be measured by the quality of its reception, not by the quality of its transmission."

Ken Goddard (-) is currently the Lab Director at the National Fish and Wildlife Forensics Laboratory – the only wildlife forensics crime lab in the United States. Goddard is also the author of a series of novels.


"Quality: Characteristic or standard measure of excellence; basic characteristic of something. Quality is a measure of the degree to which something meets a standard."

Jack P. Friedman (-) is the principal of the real estate appraisal and economics consulting firm that carries his name.