Quotes about Strategy

"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."

Laozi also Lao Tse, Lao Tu, Lao-Tzu, Lao-Tsu, Laotze, Lao Zi,Laocius () and other variations) was a mystic philosopher of ancient China, and is a central figure in Taoism (also spelled "Daoism")


"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy."

James Richard Cantalupo (November 14, 1943 – April 19, 2004) was an American executive, serving as chairman and chief executive officer of McDonald's Corporation.


"As I said before, a big part of my strategy says - and the management team I think is in agreement with this - we don't have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it."

Sanjay Kumar (-)


"Change is not a destination, just as hope is not a strategy."

Rudolph William Louis "Rudy" Giuliani (born May 28, 1944) is an Italian American lawyer, businessman, and politician from New York. He served asMayor of New York City from 1994 to 2001.


"Finally, strategy must have continuity. It can't be constantly reinvented."

Michael Eugene Porter (born 1947) is the Bishop William Lawrence University Professor at Harvard Business School. He is a leading authority on company strategy and the competitiveness of nations and regions. Michael Porter’s work is recognized in many governments, corporations and academic circles globally.


"However beautiful the strategy, you should occasionally look at the results."

Sir Winston Leonard Spencer-Churchill (30 November 1874– 24 January 1965) was a British politician and statesman known for his leadership of the United Kingdom during the Second World War (WWII). He is widely regarded as one of the great wartime leaders. He served as prime minister twice (1940-1945 and 1951-1955). A noted statesman and orator, Churchill was also an officer in the British Army, a historian, writer, and an artist. To date, he is the only British prime minister to have received the Nobel Prize in Literature.


"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last."

Alfonso John Romero (born October 28, 1967) is a game designer, programmer, and developer in the video game industry.


"Leaders establish the vision for the future and set the strategy for getting there."

John Paul Kotter (born 1947) is a professor at the Harvard Business School and author, who is regarded as an authority on leadership and change.


"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last."

Alfonso John Romero (born October 28, 1967) is a game designer, programmer, and developer in the video game industry.


"My strategy has always been to give people just enough of me, then pull back. That way, they'll want more."

Keith Sweat (born July 22, 1961) is an American R&B/soul, singer-songwriter, record producer, radio personality and a major contributor to the New jack swing era.