Mission Statements Examples


OVER 150 EXAMPLES OF MISSION STATEMENTS

Mission Statement (What You Do): A one-sentence statement describing the reason an organization or program exists and used to help guide decisions about priorities, actions, and responsibilities.

Many mission statements succumb to an over use of words in general, but especially jargon. Good mission statements should be clear, memorable, concise.

Be sure to check out our Tips on Writing Mission Statements for more helpful tips and differentiators.


  1.   "Advanced Auto Parts, Inc. is a company that provides customers with automotive products and services, which include diagnosing vehicle problems and doing repair work."
    Advanced Auto Parts, Inc

  2.   "To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers."
    Aflac

  3.   "Profitable growth through superior customer service, innovation, quality and commitment."
    AGCO

  4.   "Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate."
    Albertsons

  5.   "Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
    Amazon

  6.   "American Standard’s mission is to ‘Be the best in the eyes of our customers, employees and shareholders.’ "
    American Standard Company

  7.   "The New Jersey Section of the American Water Works Association (NJAWWA) is dedicated to the promotion of public health and welfare in the provision of drinking water of unquestionable quality and sufficient quantity. NJAWWA must be pro-active and effective in advancing the technology, science, management and government policies relative to the stewardship of water. NJAWWA will be the leading force in New Jersey dedicated to safe drinking water."
    The New Jersey Section of the American Water Works Association

  8.   "Anadarko’s mission is to deliver a competitive and sustainable rate of return to shareholders by developing, acquiring and exploring for oil and gas resources vital to the world’s health and welfare."
    Anadarka

  9.   "Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone."
    Apple Computers

  10.   "Applied Materials’ mission is to be the leading supplier of semiconductor fabrication solutions worldwide-through innovation and enhancement of customer productivity with systems and service solutions."
    Applied Materials

  11.   "Be the world’s beer company.
    Enrich and entertain a global audience.
    Deliver superior returns to our shareholders."

    Anheuser-Busch

  12.   "Our mission is to connect people and information in a way that revolutionizes business."
    Appian

  13.   "To get clean water to poor people."
    Aquaya

  14.   "It’s a commitment to customer satisfaction that has been a part of Aries Solutions’ mission since day one."
    Aries

  15.   "To be the premier provider of targeted specialized insurance products and related services in North America and selected other markets."
    Assurant

  16.   "To be America’s best run, most profitable automotive retailer. "
    AutoNation

  17.   "Our Goal is to provide the best claim service in the industry."
    Auto-Owners Insurance

  18.   "Provide the world’s best communications solutions that enable businesses to excel."
    Avaya

  19.   "Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the word of beauty, but around the world."
    Aveda

  20.   "In line with the company’s vision statement, Avnet will deliver the highest value to our customers, suppliers, employees and shareholders as the premier technology marketing, distribution and services company, globally. The 21st century is sure to bring more innovation, new services and newer technology, thus new products and services to sell. Avnet will continue to shape and lead the markets in which it chooses to compete."
    Avnet, INC

  21.   "Our vision is to be the best company that best understands and satisfies the product, the service and the self-fulfillment needs of women globally. Our dedication to supporting women that touches not only beauty – but health, fitness, self-empowerment and financial independence.
    Avon – Household & Personal Products

  22.   "Dedicated to a simple principle: the best talent and the best service without unnecessary costs. Whether you’re looking for an outside solution for an important transaction or a great attorney to round out your team on a flexible basis, we’re the smart alternative that wasn’t there before."
    Axiom – groundbreaking legal services firm

  23.   "The mission of the Oklahoma Bar Association is to enable OBA members to provide excellent legal services to the community in an ethical, professional and civil manner. The vision of the Oklahoma Bar Association is that all people shall have access to and full benefit of the rule of law and the system of justice in Oklahoma. United States Naval Academy Mission The strategic planning process reaffirmed the validity of the Naval Academy Mission and the core values it represents.

    The Mission provides the grounding for the Vision. The Mission: To develop midshipmen morally, mentally and physically and to imbue them with the highest ideals of duty, honor and loyalty in order to provide graduates who are dedicated to a career of naval service and have potential for future development in mind and character to assume the highest responsibilities of command, citizenship and government.

    The Vision: Provide leaders of great character, competence, vision and drive to transform the Navy and Marine Corps and serve the nation in a century of promise and certainty."

    Oklahoma State Bar Association

  24.   "We strive to be the acknowledged global leader and preferred partner in helping our clients succeed in the world’s rapidly evolving financial markets."
    The Bank of New York

  25.   "Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers."

    As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations.

    Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service."

    Barnes & Noble

  26.   "To be the world’s premier engineering, construction and project management company."
    Bechtel Corporation

  27.   "To help all people live healthy lives."
    Becton, Dickinson and Company

  28.   "Product Mission: To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

    Economic Mission: To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.

    Social Mission: To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.

    Central To The Mission Of Ben & Jerry’s is the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part."

    Ben & Jerry’s

  29.   "We strive to be the premier insurance carrier in our chosen markets by providing compassionate care to injured workers, superior service to our policyholders and producer clients, and outstanding career opportunities for our employees, while consistently delivering industry-leading returns to our shareholders."
    Berkshire Hathaway

  30.   "To produce and market food products by developing the value of our brands. We have committed ourselves to be:
    •Highly productive and people-oriented.
    •Innovative, competitive and dedicated to satisfying our customers and consumers.
    •An international leader in the baking industry, with a long-term vision."

    Bimbo

  31.   "Black & Veatch is Building a World of Difference by challenging the frontiers of knowledge to provide energy, water, information and other vital infrastructure for a better world."
    Black & Veatch – Engineering, Construction

  32.   "Our mission is to establish a powerful presence and positive image of The Boeing Company with governments, businesses, and community leaders."
    The Boeing Company, Africa Division

  33.   "To be the best-loved provider of books, music, movies, and other entertainment and informational products and services. To be the world leader in selection, service, innovation, ambiance, community involvement, and shareholder value. We recognize people to be the cornerstone of the Borders experience by building internal and external relationships, one person at a time."
    Border’s Group

  34.   "Hamilton Booz Allen Hamilton develops, supports and delivers comprehensive Intelligent Transportation System (ITS) services to federal, state, local, commercial and international clients. Our services encompass all areas of ITS planning, procurement and deployment with the aim of maximizing the value of our clients’ programs."
    Booz Allen

  35.   "To provide a quality education to millions of kids in Africa"
    Bridge International Academies

  36.   "To discover, develop and deliver innovative medicines that help patients prevail over serious diseases."
    Bristol-Myers Squibb Company

  37.   "Our vision is to realize the tremendous potential of The Burlington Northern and Santa Fe Railway by providing transportation services that consistently meet our customers’ expectations."
    Burlington Northern Sante Fe Company

  38.   "We will build long-term shareholder value through competitive returns and profitable growth."
    Burlington Resources – Oil & Natural Gas Exploration


  39.   "We will be the premier health management solution provider, enabling individuals and plan sponsors to optimize their healthcare investment."
    Caremark Rx, INC

  40.   "Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world’s infrastructure and developing and transporting its resources. We provide the best value to customers.

    Caterpillar people will increase shareholder value by aggressively pursuing growth and profit opportunities that leverage our engineering, manufacturing, distribution, information management and financial services expertise. We grow profitably.

    Caterpillar will provide its worldwide workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual performance. We develop and reward people.

    Caterpillar is dedicated to improving the quality of life while sustaining the quality of our earth. We encourage social responsibility."

    Caterpillar

  41.   "To help everyone be financially fit."
    Charles Schwab

  42.   "At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance."
    Chevron

  43.   "We are dedicated to providing excellent underwriting and loss control advice up front, and to ensuring superior customer service through the life of the policy. Our knowledgeable loss prevention experts can help commercial customers reduce losses in the workplace. Our personal appraisers are invaluable in determining accurate replacement value, which is more likely to provide you with the right amount of coverage for your valuable property."
    The Chubb Corporation

  44.   "The mission of The Clorox Company Foundation is to improve the quality of life in communities where Clorox employees live and work. Community involvement is an integral part of our business and is carried out through a program of grant-making, volunteerism and leadership in community service."
    The Clorox Company

  45.   "Our Mission: To provide our customers with the highest quality imaging products, world-class service and recycling programs that help protect the environment."
    Clover Technologies Group

  46.   "The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business."
    The Coca-Cola Company

  47.   "CSC’s mission is to use our extensive IT experience to deliver tangible business results enabling our clients in industry and government to profit from the advanced use of technology. We strive to build long-term client relationships based on mutual trust and respect."
    Computer Sciences Corporation

  48.   "Comptervision; Our customer’s success is our success.
    Computervision

  49.   "Use our pioneering spirit to responsibly deliver energy to the world."
    ConocoPhillips

  50.   "To be the safest, most progressive North American railroad, relentless in the pursuit of customer and employee excellence."
    CSX Corporation

  51.   "We will be the easiest pharmacy retailer for customers to use."
    CVS Corporation

  52.   "Our company’s vision is to help people live longer, healthier and happier lives. An integral part of this vision is our investment in the communities we serve. The primary focus of our programs is health and education, two natural extensions of our company’s goals."
    CVS – Retail

  53.   "To nourish and delight everyone we serve."
    Darden Restaurants

  54.   "Dole Food Company, Inc. is committed to supplying the consumer and our customers with the finest, high-quality products and to leading the industry in nutrition research and education. Dole supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies."
    Dole Food Company

  55.   "To constantly improve what is essential to human progress by mastering science and technology. The Mission Statement can be broken into three components:
    • Constantly Improve – This concept is bedrock to Dow’s culture and has been since H.H. Dow first said, "If you can’t do it better, why do it?" It underscores our drive to become an ever better and bigger company.
    • Essential to Human Progress – The products we make find their way into products that provide people the world over with improved lifestyles. All of us at Dow must understand and take pride in this. We must also use this concept to further connect Dow with the external markets we serve. When we think in terms of the markets we serve, we become more outside-in focused and we can better seek growth opportunities.
    •Mastering Science and Technology – We must put our science and technology to work to create solutions for our customers and for society."

    Dow – Chemicals

  56.   "Our purpose is to create superior value for our customers, employees, communities and investors through the production, conversion, delivery and sale of energy and energy services."
    Duke Energy Corporation

  57.   "We are committed to attracting, developing, and keeping a diverse work force that refelcts the nature of our global business."
    Eaton Corporation

  58.   "Spirit Ecolab associates are the company’s heart and soul. Hungry to succeed and passionate to achieve, we embrace the unknown, fearlessly taking risks, confident in our ability to deliver results. We are eager and ambitious. We tenaciously persevere, surmounting obstacles with grit and determination. Above all, we find joy in our work, and in serving the company and our customers.

    Pride Exceptional service, exceptional products…We delight in presenting premium quality in all we offer. No matter how big the project, or how small the request, we strive for excellence in our response, for we relish perfection. We cherish our company, and represent it with honor.


    Determination Ambitious and aggressive, driven and determined, enthusiastic and energetic, we cultivate the opportunity to compete. We thrive on challenges, viewing them as an invitation to success. A true team, we work together to routinely please our customers, surpass our record achievements, and drive our organization to greater success.


    Commitment Like a family, we are united by an unspoken pledge, bound by our convictions. We prize dedication, and are moved to help each other and our customers. We accept nothing less than loyalty in our ranks. We are true to each other and to our cause.


    Passion We wholeheartedly believe in our company; its goals and objectives are our mission, and we enthusiastically embrace them and relentlessly pursue them. More importantly, we truly believe in each other, care, protect and support each other.


    Integrity Professional. Reliable. Trustworthy. Honest. Our corporate integrity is a critical asset and we are committed to upholding it worldwide. We set high standards, and we abide by them as we practice business fairly and behave ethically. We share our expectations with each other and strive to maintain a workplace built on mutual values, trust and goodwill."
    ECOLAB – Business Services

  59.   "The New Jersey State Board of Education, in collaboration with the Department of Education, establishes policy and provides leadership in the development of exceptional learning opportunities for New Jersey’s public school students for the purpose of enabling them to obtain a superior education."
    New Jersey State Board of Education

  60.   "Healthier people in developing countries."
    Embrace

  61.   "To serve our customers by utilizing information and technology that provide real-time answers to increasingly complex questions."
    EQUIFAX – Business Services

  62.   "The guiding vision of The Estee Lauder Companies is ‘Bringing the best to everyone we touch’. By ‘The best’, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today."
    The Estee Lauder Company

  63.   "Express Scripts is a company dedicated to making the use of prescription drugs safer and more affordable for plan sponsors and over 50 million members and their families."
    Express Scripts

  64.   "Exxon Mobil Corporation is committed to being the world’s premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. These unwavering expectations provide the foundation for our commitments to those with whom we interact."
    Exxon Mobil

  65.   "For Our Customers – A compelling place to shop, by providing convenience and low prices. For Our Associates – A compelling place to work, by providing exceptional opportunities and rewards for achievement. For Our Investors – A compelling place to invest, by providing outstanding returns."
    Family Dollar – Retailing

  66.   "We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world."
    Ford Motor Company

  67.   "Quality and corporate vision – Quality is one of several areas of focus FPL is pursuing to achieve its corporate vision:
    We will be the preferred provider of safe, reliable, cost-effective products and services that satisfy the electricity related needs of all our customer segments. The other focus areas are: safety, cost, customer orientation, speed and flexibility, growth and commercial skills."

    FPL Group (Florida Power and Light Co., FPL Energy)

  68.   "At Gap Inc. we never stop moving. It takes thousands of passionate, dedicated and talented employees around the world to deliver the merchandise and shopping experience our customers expect and deserve."
    Gap

  69.   "We are working to create an environment that naturally enables GM employees, suppliers, dealers and communities to fully contribute in the pursuit of total customer enthusiasm."
    General Motors

  70.   "We empower communities to prevent and manage diseases in economically disadvantaged and conflict-ridden areas of our world."
    Global Micro Clinic Project

  71.   "Google’s mission is to organize the world’s information and make it universally accessible and useful."
    Google

  72.   "Graybar is the vital link in the supply chain, adding value with efficient and cost-effective service and solutions for our customers and our suppliers."
    Graybar Electric Company

  73.   "Our mission is to provide the highest quality products and the best service at the lowest cost of ownership."
    Guy Brown

  74.   "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments."
    Harley-Davidson, Inc

  75.   "Our vision is to be "the world’s premier food company, offering nutritious, superior tasting foods to people everywhere."
    Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent and consistent and predictable growth. We are well on our way to realizing this vision but there is more we must do to fully achieve it."

    Heinz

  76.   "Undisputed Marketplace Leadership"
    The Hershey Company

  77.   "Our mission is to be a focused food company in North America, and selected international markets, and a leader in every aspect of our business. Our goal is to
    enhance our #1 position in the North American confectionery market, to be the leader in U.S. chocolate-related grocery products, and to build leadership positions in selected international markets."

    Hershey Foods

  78.   "The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following:
    •Excellent customer service
    •Taking care of our people
    •Giving back
    •Doing the "right" thing
    •Creating shareholder value
    •Respect for all people
    •Entrepreneurial spirit
    •Building strong relationships"

    Home Depot

  79.   "Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction."
    HONDA

  80.   "To supply outstanding service and solutions through dedication and excellence."
    Hughes Supply, Inc.

  81.   "Operating a safe and secure government."
    IBM

  82.   "Helping our customers manage document workflow and increase efficiency through best-in-class products and services.
    Fostering the growth and development of our employees. Providing a distinct advantage to our suppliers as a distribution channel of choice. Growing shareholder value through strong execution of our strategies."

    IKON Office Solutions

  83.   "We lead Americans back to savings."
    ING

  84.   "Ingram Micro will be universally regarded as the best way to deliver technology to the world. To help our business partners grow and be more profitable, while maximizing value for our shareowners, by:
    •Broadening the reach of our business partners, connecting them with new markets, technologies and solutions.
    •Earning the respect and loyalty of our business partners through superior value and service.
    •Creating innovative ideas through bright, energetic, customer-focused and talented people"

    Ingram Micro – Computers & Electronics

  85.   "Integrated Medical Systems is an independent service organization for the healthcare market. We provide equipment-renewal services, Proactive Maintenance, education and consultation for over 1,500 different types of equipment and accessories, including flexible scopes, rigid scopes, power equipment, video cart systems and surgical equipment. When you choose IMS as your service provider for medical equipment, we will change the way you think about service. You will experience the freedom and confidence that comes from IMS taking care of all the details behind the scenes –
    details you once had to handle yourself."

    Integrated Medical Systems

  86.   "To stand above the competition by providing our customers with exceptional services, quality products and unparalleled customer support."
    Intuituve Research and Technology

  87.   "It is the policy of McDonnell & Miller to provide products and services to the market which meet or exceed the reasonable expectations of our customers. Satisfying our customers with the appropriate level of quality is a primary goal and a fundamental element of our business
    mission."

    ITT Industries

  88.   "Our goal is to achieve customer satisfaction through excellence in design, supply chain management, manufacturing and repair solutions. Through our culture, our drive and the expertise of each individual employee, we are uniquely positioned to provide best-in-class services to a global customer base."
  89. Jabil Circuit

  90.   "To unleash the potential and power of people and organizations for the common good."
    Ken Blanchard Companies

  91.   "Exceed our customers’ expectations by being the leading provider of safe, responsive, value-added services in the student transportation industry."
    Laidlaw International

  92.   "People love our clothes and trust our company. We will market the most appealing and widely worn casual clothing in the world. We will clothe the world."
    Laidlaw International Levi Strauss & Co

  93.   "LaserMonks’ mission is to provide monetary savings and a rewarding purchasing experience for businesses, educational and medical institutions, religious organizations, and individuals by offering premium quality imaging products based on low cost and honest service. Consequently, this mission also provides support for charitable causes around the world."
    LaserMonk

  94.   "Broadcasting Latino Public Broadcasting supports the development, production, acquisition and distribution of non-commercial educational and cultural television that is representative of Latino people, or addresses issues of particular interest to Latino Americans. These programs are produced for dissemination to the public broadcasting stations and other public telecommunication entities. By acting as minority consortium, LPB provides a voice to the diverse Latino community throughout the United States."
    Latino Public

  95.   "The mission of New Leaf Paper is to be the leading national source for environmentally responsible, economically sound paper. We supply paper with the greatest environmental benefit while meeting the business needs of our customers. Our goal is to inspire, through our success, a fundamental shift toward environmental responsibility in the paper industry."
    Leaf Paper – Paper Industry

  96.   "Our mission is to build unrivaled partnerships with and value for our clients, through the knowledge, creativity, and dedication of our people, leading to superior results for our shareholders."
    Lehman Brothers

  97.   "Set the standard, improve each day and have some fun!"
    Liberty Tax Service

  98.   "As one of the country’s premier financial services organizations, Lincoln Financial Group is committed to providing its customers with the life insurance, retirement and investment products and services they need to maintain their quality of life. As a concerned corporate citizen, the company’s Foundation has sustained a strategic philanthropic program to improve the quality of life in the communities where our employees live and work."
    Lincoln Financial Group

  99.   "We assist LM companies to obtain product sales financing that (a) fits their customer’s economic profiles, (b) uses financing strategies tailored to each market, and (c) protects Lockheed Martin Corporation. We utilize our expertise to develop services that add value at each phase of the LM business development cycle. We evaluate and implement new st rategies in response to changing customer profiles and market conditions."
    Lockheed Martin Corporation

  100.   "Philanthropy supports the social responsibility cornerstone of Lucent’s mission: To live up to our responsibilities to serve and enhance the communities in which we work and live and the society on which we depend."
    Lucent Technologies

  101.   "To be the best worldwide provider of higher-value staffing services and the center for quality employment opportunities."
    Manpower

  102.   "To safeguard the world’s seafood supply by promoting the best environmental choice. The Marine Stewardship Council (MSC) is an independent, global, non-profit
    organization. It works to enhance responsible management of seafood resources, to ensure the sustainability of global fish stocks and the health of the marine ecosystem. It is supported by a broad coalition of those with a stake in the future of the global seafood supply. The MSC harnesses consumer power by identifying sustainable seafood products through an eco-label."

    The Marine Stewardship Council

  103.   "Over the life of the plan more Australians and international visitors will be aware of and visit destinations in regional Victoria. This will contribute to increased tourism yield, greater dispersal of visitors and economic, social and environmental benefits to regional communities."
    Marketing Regional Victoria

  104.   "Core Values: The "Marriott Way" is built on fundamental ideals of service to associates, customers and community. These ideals serve as the cornerstone for all Marriott associates fulfilling the "Spirit to Serve.""
    Marriott

  105.   "To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
    McDonald’s

  106.   "To provide essential information and insight that help individuals, markets, and societies perform to their potential."
    McGraw-Hill

  107.   "Our mission is to provide comprehensive pharmacy solutions that improve productivity, profitability and result in superior patient care and satisfaction."
    McKesson Corp

  108.   "The Medical Library Association (MLA) believes that quality information is essential for improved health. To that end, MLA aspires to be the association of the most visible, valued, and trusted health information experts, fostering excellence in the professional achievement and leadership of health sciences library and information professionals to enhance the quality of healthcare, education and research throughout the world."
    The Medical Library Association

  109.   "The capable team of MetLife’s Customer Response Center (CRC) shares a common mission – that all customers are "Met for Life." By balancing the efficiencies of new technologies with the personal touch of highly trained and motivated professionals, we are able to deliver solutions and services that exceed our customers’ expectations. We thereby earn their loyalty."
    MetLife Inc

  110.   "The mission of Merck is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return."
    Merck

  111.   "Be the most efficient and innovative global provider of semiconductor solutions."
    Micron

  112.   "At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible"
    Microsoft

  113.   "We invest in lasting change that goes to scale."
    Mulago Foundation

  114.   "We will continue to build a corporate culture that respects and values the unique strengths and cultural differences of our associates, customers and community."
    The Mutual of Omaha Companies

  115.   "We are a performance driven culture that uses metrics to ensure continuous improvement. Through our distribution and marketing competencies, we provide creative, customized, solutions for our customers. As a result, we achieve superior profit growth as the grocery distribution company of choice."
    Nash Finch Company

  116.   "To Bring Inspiration and innovation to every athlete in the world."
    NIKE Inc

  117.   "A Passion to Serve."
    Ninety Nine Restaurant

  118.   "Our business is pharmaceutical care. Our mission is positive outcomes."
    OmniCare

  119.   "Meeting and exceeding your expectations is a tradition at Perdue Farms, one of the nation’s largest poultry processors. Our mission is to provide solutions to our customers and users of our products that are profitable for them, and for us. For over 80 years, we have been driven by one goal, that our company be known for quality that is uncompromising and without end. Heritage, Experience, Leadership. That’s the Perdue difference."
    Perdue – Food Service

  120.   "We will become the world’s most valued company to patients, customers, colleagues, investors, business partners and the communities where we work and live."
    Pfizer – Pharmaceuticals

  121.   "Building lifelong relationships one member at a time."
    Point West Credit Union

  122.   "We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people,
    our shareholders, and the communities in which we live and work to prosper."

    Proctor & Gamble

  123.   "Our Mission at Publix is to be the premier quality food retailer in the world."
    Publix

  124.   "Our mission is to make it easy for our customers to buy custom-designed parts that meet their needs."
    Quick Parts

  125.   "How we work:
    •Creating value for every customer
    •Ensuring a safe, healthy and enjoyable workplace
    •Caring for our environment and communities"

    Reliant Resources – Electricity

  126.   "The mission of Rite Aid is to be a successful chain of friendly, neighborhood drugstores. Our knowledgeable, caring associates work together to provide a superior pharmacy experience, and offer everyday products and services that help our valued customers lead healthier, happier lives"
    Rite Aid – Retailing

  127.   "The Credo:
    The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.
    The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

    Motto:
    At The Ritz-Carlton Hotel Company, L.L.C., "We are ladies and gentlemen serving ladies and gentlemen." This motto exemplifies the anticipatory service provided by all staff members."

    Ritz-Carlton

  128.   "To exceed our customers expectations in quality, delivery, and cost through continuous improvement and customer interaction"
    R.J.B Industries

  129.   "The mission of Rotary International is to support its member clubs in fulfilling the Object of Rotary by:
    •Fostering unity among member clubs
    •Strengthening and expanding Rotary around the world
    •Communicating worldwide the work of Rotary
    • Providing a system of international administration."

    Rotary International

  130.   "We bring dignified, computer-based work to women, youth, and refugees living in poverty."
    Samasource

  131.   "To provide fair, honest, and equal representation to those in need of legal aid."
    Sandoval Law Firm

  132.   "Provide freedom and independence to people with limited mobility."
    The Scooter Store

  133.   "We serve others as we would like to be treated."
    Scriptsave

  134.   "To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers."
    Sears

  135.   "Seventh Generation is the nation’s leading brand of non-toxic and environmentally safe household products."
    Seventh Generation

  136.   "To be destructive but in the cause of making the world a better place."
    Skype

  137.   "Our people and technology make us a world leader in drilling tools and services. We work together to constantly improve customer satisfaction, employee opportunity and shareholder value."
    Smith International

  138.   "To emotionally touch and excite our customers"
    Sony

  139.   "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

    To Our Employees.


    We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.
    Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer."

    Southwest Airlines

  140.   "Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time."
    Starbucks

  141.   "To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership."
    Stephen R. Covey

  142.   "Sunoco’s goal is to be a source of excellence for our customers; to provide a challenging professional experience for our employees; to be a rewarding investment for our shareholders; to be a respected citizen of community and country."
    Sunoco – Energy

  143.   "At the Tata group we are committed to improving the quality of life of the communities we serve. We do this by striving for leadership and global competitiveness in the business sectors in which we operate. Our practice of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. We are committed to protecting this heritage of leadership with trust through the manner in which we conduct our business."
    Tata Group

  144.   "To build organizations and to build careers by providing solutions that bring people yogether."
    The Experts

  145.   "Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change. Toastmasters International is the leading movement devoted to making effective oral communication a worldwide reality. Through its member Clubs, Toastmasters International helps men and women learn the arts of speaking, listening and thinking – vital skills that promote self-actualization, enhance leadership, foster human understanding, and contribute to the betterment of mankind. It is basic to this mission that Toastmasters International continually expand its worldwide network of Clubs, thereby offering ever-greater numbers of people the opportunity to benefit from its programs."
    Toastmasters International

  146.   "Our mission is simple. How we get there is unique. We leverage our expertise, our unprecedented industry access, and our ability to grow with the recruiting industry to help companies recruit smarter."
    Trustar

  147.   "The mission of TXU is to be the most admired international energy services company."
    TXU – Energy & Gas

  148.   "Our mission is to serve our targeted customers with the highest level of integrity and satisfaction bringing solutions that improve business operations and
    reduce total operating expense. We will fulfill our mission through the mutual satisfaction of the needs of our customers, employees and investors."

    Unisource – Forestry & Wood Products

  149.   "United Stationers mission is to enable our customers to sell and deliver the best selection of products in the most efficient, reliable, user-friendly way possible by always making decisions based on asking, "If I were the customer… ""
    United Stationers

  150.   "The mission of University of Phoenix is to educate working adults to develop the knowledge and skills that will enable them to achieve their professional
    goals, improve the productivity of their organizations, and provide leadership and service to their communities."

    University of Phoenix

  151.   "Our goal is to provide the best products with the greatest service possible."
    U Sight

  152.   "Enable service providers to deliver high-quality, affordable voice, data and video services in both emerging and established telecommunications markets. The company designs, develops and markets carrier-class wireline, wireless, optical and switching systems that are crucial to the cost-effective expansion of next-generation telecom networks. Service providers can deploy UTStarcom’s solutions to deliver high-margin access services using their existing infrastructure, while enabling a smooth migration to highly efficient integrated IP networks. The company’s global customer
    support and professional service organization ensures customer satisfaction after the sale. UTStarcom has built a sustainable competitive track record through continued innovation in IP access technology, leveraging its success in China to capitalize on other high-growth markets worldwide, and delivering consistently strong, high-quality financial results."

    UT Starcom – global leader in IP access infrastructure products

  153.   "To get vision-impaired people back to work"
    Vision Spring

  154.   "Saving people money so that they can live better."
    Wal-Mart

  155.   "The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment
    experiences and related products in the world."

    The Walt Disney Company

  156.   "The WellPoint Companies provide health security by offering a choice of quality branded health and related financial services designed to meet the changing expectations of individuals, families and their sponsors throughout a lifelong relationship."
    WellPoint – Health Care Co.

  157.   "Honest and ethical conduct; accurate and timely disclosures and financial records; and compliance with applicable governmental rules and regulations are essential to obtaining and maintaining the trust of our shareholders, associates, consumers, vendors and the public at large. We are committed to acting with integrity and to conducting our business in compliance with applicable law."
    Winn Dixie – Food Distributor

  158.   "The City of Windsor, with the involvement of its citizens, will deliver effective and responsive municipal services, and will mobilize innovative community partnerships."
    The City of Windsor, Canada

  159.   "Our strategic intent is to help people find better ways to do great work — by constantly leading in document technologies, products and services that improve our customers’ work processes and business results."
    Xerox

  160.   "Our mission is to be the most essential global Internet service for consumers and businesses. How we pursue that mission is influenced by a set of core values – the standards that guide interactions with fellow Yahoos, the principles that direct how we service our customers, the ideals that drive what we do and how we do it. Many of our values were put into practice by two guys in a trailer some time ago; others reflect ambitions as our company grows. All of them are what we strive to achieve every day."
    Yahoo

  161. Which sample mission statements did you most easily understand?

    Out of all of these sample mission statements, which ones are worded in the best way?

    What sample mission statements do you think are most useful – the longest ones, or the most straightforward, clear and concise statements?

    Did you find some sample mission statements unclear, vague, and difficult to understand?

    Taking all of the above sample mission statements in consideration, which one would you pick as your favorite?

    Sample mission statements are many, but only a few really convey in crystal-clear terms the reason for being and the purpose of the organization.

    It is my hope that you find these sample mission statements useful.

    If you need to brainstorm and write several sample mission statements in order to come up with a final Mission Statement for your organization, I highly suggest you take a look at our page: TIPS ON WRITING MISSION STATEMENTS